Jameson, the world’s leading Irish whiskey brand, has announced the launch of a new two-tiered judging system for its 2024 competition. The system aims to increase transparency and accessibility while creating a fair and balanced competition.

Bartenders from around the world can enter the competition by submitting a one-minute video of their cocktail creations. The videos will be judged by leading figures in the industry, including Danil Nevsky of Indie Bartender, Priyanka Blah of The Dram Attic, and Ethan Liu of CMYK.

The judges will determine the 25 Regional Winners, who will then compete for a spot in the Top 10 finalists. Finally, a taste test and anonymous voting live at the Global Summit will decide the three Global Champions.

This innovative peer judging process is distinctively pioneering and is expected to create a fair and transparent competition accessible to bartenders from around the world.

“We are thrilled to introduce this new two-tiered judging system for our 2024 competition,” said a spokesperson for Jameson. “We believe that this system will create a fair and balanced competition that will be accessible to bartenders from all walks of life, and we look forward to seeing the exciting cocktail creations that will be submitted.”

See also

Tired of the Same Old European Vacation? Here’s How IHG is Shaking Things Up in Budapest!

The Jameson Bartender Competition is widely regarded as one of the most prestigious competitions in the industry, and the new two-tiered judging system is expected to take it to new heights in 2024.

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